The Southern Association of Wholesale Distributors, (known to insiders as “the Southern”) is a regional trade association representing the interests of corporations and individuals involved in the manufacturing, sales, and distribution of convenience products. The 14 states that comprise the region covered by the Southern contain 46% or 66,653 of all c-stores in the country. 

Our members’ product offerings typically exceed 10,000 SKUs and include most things carried by convenience stores such as candy, tobacco, snacks, groceries, general merchandise, beverages, health and beauty care items and fresh food.

The Southern is dedicated to supporting and building a strong distribution system in addition to enhancing its members’ ability to conduct a successful, profitable business.

Want more information on the Southern Association of Wholesale Distributors? Do you want to find out about the latest products and services, seminars and conventions, publications and resources for the distribution industry? Simply click on the appropriate tab across the top of the page for more information on becoming a member or attending/exhibiting at our annual convention.

To lead the effort to promote Professional Standards by improving the quality of wholesale distributor programs, services and operations.

To be a Representative and Advocate for wholesale distributors by promoting understanding of the responsibilities, functions and needs of wholesale distributors before government, corporations, foundations and community leaders throughout the state, region and nation.

To provide Professional Development opportunities for wholesale distributors, and their employees through publications, training, meetings and other activities.

To provide Member Services that give members access to selected goods and services which might otherwise be unavailable to them.