To honor the former, long-time CEO, the Southern Leadership Division (SLD) cordially invites you join them for the Greg Martin Legacy Education Series. This series is designed specifically for current and emerging leaders and provides an excellent educational format that focuses on leadership skills, management training and business planning.
The third session of the series will be a offering a robust afternoon of subject matter experts and an industry roundtable.
Tentative Schedule:
2:00 PM ET – Branding: Differentiate or Die
Terry McKenna, Principal, Employee Performance Strategies
What makes your brand stand out from an overcrowded field of competitors? How do potential customers view your brand in comparison to your competitors? Do you know? What
does your brand stand for in the marketplace? What do customers only associate with your brand? What’s the #1 thing, not two or three things, but the #1 thing your brand stands for above all else? Price, service, quality, technology, product assortment? If your brand stands for everything, then your brands stands for nothing. Playing by the market leader’s rules is usually competitive suicide. Sustained, profitable growth can only be achieved through sustainable differentiation. Companies that fall behind tend to stay there.
Registration: There is no cost for Southern Members to attend. Click here to register now.
There is no limit on how many can attend from each company. A link to the Zoom meeting will be sent out to all registered attendees closer to the actual meeting date. Should you have any questions, please call 770-932-3263.
