The Southern’s 98th Annual Meeting
June 15-18, 2021
(Vendor Days June 17-18)

Grand Hotel Golf Resort and Spa
One Grand Blvd.
Point Clear, AL  36564


NOTE: Confirmed 2021 Vendors can go to bottom of this page for more information

WHAT IF you didn’t have to spend a ton of time and money on booth design, electrical, carpet, shipping, labor fees, and samples. And…
WHAT IF you were guaranteed appointments with buyers you want and need to see?
WHAT IF you didn’t always have to say goodbye to your spouse and kids. And…
WHAT IF the buyers in attendance represented over $50 billion in annual gross revenue?

Check out the 2020 Southern Virtual Annual Meeting Recap Video. (Run-time under 3 min.):

The Southern’s Wholesale Members sell over $50 billion a year in our 14-state region (and surrounding states). They all come together once a year at our annual meeting to conduct business, attend education sessions and network with the top manufacturers in the industry.

Annual Meeting includes:

    • Guaranteed appointments with buyers during our Ten-2-Profit event.
    • Opportunity to continue conversations at the “House of Deals” event.
    • Pricing designed to encourage families to attend the meeting with you – spouses and children under 18 are FREE.
    • Streamlined process to participate:
      • No dealing with a general services contractor
      • No ordering expensive carpet / electrical / labor
      • No booth to design / ship / set up / ship home

Our vendor partners are family here at the Southern.  We have created an environment where business gets done and relationships get strengthened.  We hope you will join us in Point Clear!  If you have any questions, please call us at 770-932-3263.

View the 2021 Vendor Program and Application

Confirmed 2021 Vendors:

      • Attendee Registration– All confirmed vendors will receive a link to register all of their attendees.  All attendees (including spouses and children) need to be registered so that they will have a badge ready for them when they arrive at the meeting in Panama City.  A badge is needed to attend all events! Individual unique links were emailed to Vendors starting Monday, April 19th. Contact Betsy at if you did NOT receive it.
      • Hotel Information – The Southern does NOT make your room reservations. Please reserve your rooms directly from the Grand Hotel Golf Resort and Spa by following this linkNOTE:  Our room block is now sold out.  You can contact the hotel directly for availability or look for a room in nearby Fairhope.
      • Shipping – If you would like to ship samples to hotel, please use the address at the top of this page and mark it HOLD FOR GUEST: (your name).
      • Ten-2-Profit One-On-One Appointments – All 2021 Confirmed Vendors will be receiving a list of our Southern wholesale buyers on or before May 10, 2021 for ranking the order in which you would like to meet with them. Deadline May 18th..
      • House of Deals/Banner – The 2nd Vendor Event is the House of Deals event on Friday, June 18, 2021.  Vendors will each have a hi-top cocktail table and an 8 ft. banner, provided by the Southern. IMPORTANT: If you are a returning vendor, then you will need to bring the banner that was created for you.  If you would like to update it, there will be an additional charge. If you are a new vendor, we will reach out to you for logo or artwork for your banner. Deadline May 21st.
      • Onsite Vendor Directory – Be on the lookout for an email asking you to provide (or edit existing) 250 word Vendor Directory Listing along with a copy of your logo. Deadline May 17th.
      • Magazine Advertising – The magazine is now closed. Copies will be mailed at the end of April.